Rare Beauty Study

In 2023, the Casa Colina Research Institute (CCRI) conducted a study on behalf of Rare Beauty to help founder and creator Selena Gomez and her team gather information on what product attributes aid or hinder usability and satisfaction for users with hand and arm disabilities. CCRI evaluated a selection of Rare Beauty brand products based on ease of grip, maneuverability, packaging design, and product applicators. The study consisted of 57 individuals with a range of upper extremity disabilities resulting from stroke, traumatic brain injury, spinal cord injury, and other neurologic and orthopedic conditions. Participants documented their experiences, challenges, and any suggestions for improvements.

The successful research eventually culminated in Rare Beauty founder and creator, Selena Gomez, receiving the inaugural Impact Award at Casa Colina's annual Tribute to Courage Gala on March 9, 2024. In the following video, some of our study participants share how the experience using these inclusive products improved their self-confidence and quality of life:

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