In 2023, the Casa Colina Research Institute (CCRI) conducted a study on
behalf of Rare Beauty to help founder and creator Selena Gomez and her
team gather information on what product attributes aid or hinder usability
and satisfaction for users with hand and arm disabilities. CCRI evaluated
a selection of Rare Beauty brand products based on ease of grip, maneuverability,
packaging design, and product applicators. The study consisted of 57 individuals
with a range of upper extremity disabilities resulting from stroke, traumatic
brain injury, spinal cord injury, and other neurologic and orthopedic
conditions. Participants documented their experiences, challenges, and
any suggestions for improvements.
The successful research eventually culminated in Rare Beauty founder and
creator, Selena Gomez, receiving the inaugural Impact Award at Casa Colina's
annual Tribute to Courage Gala on March 9, 2024. In the following video,
some of our study participants share how the experience using these inclusive
products improved their self-confidence and quality of life:
